Warren
Founder & CEO
Founder & CEO
Warren Lentz
A note from the founder
I built Yellowstone Local because good companies need great people to grow.
For almost a decade, I helped skilled trade companies grow through marketing. Again and again, I saw good businesses run into the same problem. They could create demand, but their biggest constraint was finding the right people, and enough of them, to deliver the work and keep growing.
When I looked at the recruiting options available to those owners, I saw a gap. Too little was built around the way skilled trade companies actually operate. Generating more candidates or hiring from a job board alone could not solve the problem.
Recruiting has to be a critical business function. It takes a consistent process, serious investment, and people who take responsibility for the outcome. It is work you keep doing and improving as your company grows. We help companies build and run that function.
In a service business, our people are our product.
The people on your team deliver the work, shape the customer experience, and create the capacity to grow. Getting the team right gives you tremendous leverage. In my experience, it can produce greater returns than almost anything else you invest in.
Most of our clients already know the strain of having a team they cannot depend on and too few effective solutions to change it. I left the work I was doing to start Yellowstone Local because I wanted to help them move beyond that cycle and build businesses they actually enjoy leading.
Independently owned. Here for the long run.
I own Yellowstone Local outright, without debt financing, equity partners, private equity, or venture capital. I am committed to keeping it that way. Owning this business lets me stay accountable for what we deliver, protect our standards, and keep making the service better.
I truly enjoy this work and believe in what we are building. I have no intention of selling.
Warren Lentz
Founder & CEO, Yellowstone Local
